Topshop Fashion Film – Nick Knight

It has been 10 year of Topshop supporting the British Fahsion Councils NEWGEN project. Since 2002 Topshop have helped bring and supported many young British talented designer such as Christopher Kane, Erdem, Meadham Kirchhoff and Mary Katrantzou to the global fashion industry what an amazing achievement for the best and high-street leader in the UK but also internationally from launching Topshop in America this brings new light and interest to the British fashion industry and is becoming more grown up and is sitting alongside the likes of New York and Paris.

SHOWstudios Nick Knight was commissioned to create a fashion film in celebrating “10 Years of Supporting British Fashion”. Within this fashion film they have featured garments from the past 10years and one of collection just for Topshop for example Mary Katrantzou. Was shown all over Somerset House at London Fashion Week and also outside the Oxford Street flagship store.

Shot in a studio with very minimal effects/props this then shows clothing off it has high fashion feel about it. Only items used are – a running machine, spotlights, water and mirrors. The music “Love is The Drug” by Roxy music it gives a much more modern twist. At the beginning it opens with the model Karlie Kloss (who is the face of NEWGEN) waling in with a big lamp flashing the light giving a dramatic entrance and saying “I AM HERE!”  - The British has arrived. As the beat goes in the Koss moves well and relaxes more in time with the music. It has fantastic editing which is minimal but still has visual impact. In the lyrics “The Beat Goes On” linked in well as Sir Philip Green announced on the press launch at London Fashion Week that Topshop will be supporting for another 10years. At the end shows a more playful side as she is in the water which connects to the Topshop consumer – Fun, Playful, Free and Stylish.

Credits

Direction and photography: Nick Knight

Model: Karlie Kloss


Fashion Direction: Kate Phelan


Hair: Sam McKnight


Make-up: Petros Petrohilos


Nails: Marian Newman


Set: Andy Tomlinson
Sound Design: Jeremy Healy and cheekypaul


Track: 'Love Is The Drug' (Todd Terje Disco Dub) by Roxy Music
Film Edit: Dustin Robertson (Los Angeles) and Marie Schuller (London)


Visual Effects: Loic Maes


Photographic assistance: Laura Falconer, Chloe Orefice, Robinson Barbosa and James Stopforth


Hair assistance: Marc Ramos and Mia Parker


Make-up assistance: Sofia Bermudez
Rigger: Vince Shaw


Tailor: Alina Gencaite


DIT: Joe Colley


Production: Gainsbury and Whiting


Location: Park Royal

Studios
Runners: Hollie Bells and Daniel K