Harvey Nichols Sale Promotion Summer 2012

It’s approaching that amazing time of year again, not summer, the Harvey Nics sale. In the past they have come under some controversy with promotional campaigns such as the Walk of Shame at Christmas 2011 and is the same for this current promotional campaign but as they say all press is good press. Personally I find if light hearted, funny and not taking themselves too seriously - contrasted due to the instant image when coming to your mind of Harvey Nics being all about the high fashion designer clothing and luxury products. When it came through the door I didn’t notice the wet stain on her trousers, as the set up and styling of the image is glossy with high fashion pose. Spot if genius as it was only looking at it again with the slogan “Contain your Excitement”