Jack Daniels Sorry Paris

Found this advert when I was waiting on a tube in London. I have been looking at different countries and fashion at uni for a mini project and also tided in well with Promotion and Advertising class.

Jack Daniels is an American whisky brand and is reflected in this I think as. The text is raw, clean and sells the point that they are trying to communicate therefore linking in with the television adverts including with the graphics/image of the overalls protecting a working person. Comparing the two countries in relation to fashion – America mainly is for the working person and Paris is basically the fashion capital of the world and where fashion was created. In France things are a lot more chic and classic where you could imagen drinking champaign but in American it is a lot more rustic I think, especially Jack Daniels.

When I found this image I couldn’t help but think about the power of branding and symbols including packaging of products and what that communicates to us as consumers of both fashion and food. This is something that I am looking at in uni at the moment in Typography and Graphics & Promotion and Advertising

Chanel is a classic French, chic and inspirational brand completely contrasted to the image of fast, accessible, American and quick brand that McDonalds has. Taking the classic branding of the black and white of Chanel and putting it on the McDonalds packaging allows for a new dimensions, including perceptions, to what McDonalds brand values are possibly making McDonald’s glamorous changes our perception. Making us want to have the Chanel chicken nuggets? Could we be seeing collaboration between these two mega brands in the future?