Jack Daniels Sorry Paris

Found this advert when I was waiting on a tube in London. I have been looking at different countries and fashion at uni for a mini project and also tided in well with Promotion and Advertising class.

Jack Daniels is an American whisky brand and is reflected in this I think as. The text is raw, clean and sells the point that they are trying to communicate therefore linking in with the television adverts including with the graphics/image of the overalls protecting a working person. Comparing the two countries in relation to fashion – America mainly is for the working person and Paris is basically the fashion capital of the world and where fashion was created. In France things are a lot more chic and classic where you could imagen drinking champaign but in American it is a lot more rustic I think, especially Jack Daniels.